Shook Insights Hub πŸ“š

We collaborate with data scientists, industry experts, clients and TikTok to bring learnings from actual TikTok campaigns that you can put into practice.

February 19, 2024

Why Naming Conventions are Crucial in Performance Marketing

Naming conventions are crucial in performance marketing, especially on platforms like TikTok, where clarity and organization are necessities. They provide structured insight, simplify complexity, and unlock the full potential of data, empowering marketers to make informed decisions and drive success in their campaigns.

December 29, 2023

Slush Fireside Chat: Insights and Inspiration from Slack’s Co-founder and CTO, Cal Henderson

Shook Digital's CTO sat down with Cal Henderson, CTO and co-founder of Slack, for a broad discussion, kicking off Slush 2023 and Shook's new office.

Ville Saukkonen
November 17, 2023

The Reality of Attribution Models in the Age of TikTok

There's a better way to accurately measure the true value of TikTok ad views. πŸ“ˆ By incorporating view-through and click-through attribution, you can unlock valuable insights into the customer journey, optimize your campaigns faster, and achieve greater performance stability. πŸš€

Marc Olivier Meunier
November 12, 2023

Why T-Shaped Professionals are Crucial for Digital Success

T-shaped talent is critical for the success of start-ups because it allows individuals to have both deep expertise in a particular area and a broad understanding of various fields. This enables them to collaborate effectively with other team members, adapt to changing circumstances, and take on multiple roles within the organization.

David Weiner
November 9, 2023

Are You Our Next CSM?

With 89% of companies competing primarily on customer experience, having stellar Customer Success Managers isn't a luxury β€” it's a strategic imperative. Are you our next CSM?

Sophia Pashchenko